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CEO/Founder
2 Live Craig is the heartbeat of athlete empowerment.
Founder & CEO of 2 Live Culture, Craig LeBlanc—better known as 2 Live Craig—is a quarterback, coach, mentor, and branding visionary based in Dallas, Texas. He’s known for building bridges between faith, football, and future opportunity. With a purpose to be an asset, a resource, and a light, Craig has become a trusted leader among some of the top athletes in the NFL and college football. Through his work with 2 Live Culture, he provides elite training, recruiting support, NIL management, and agency representation—equipping athletes with the tools to succeed on and off the field. Whether he’s mentoring the next generation, crafting content that inspires, or connecting athletes to life-changing opportunities, 2 Live Craig is all about showing love by showing up.
